Meet Samie,

Your Mindset Coach

About me

Hello! I’m Samie, a Certified Co-Active and International Coaching Federation coach, living between the incredible cities of London and Lisbon. My mission is to create a space where you can awaken your authentic self and transition to more impact and fulfilment, whether you are a Next Gen moving into a family business, working in a high-impact organisation or undergoing a major life transition.

I know first-hand how it feels to be overwhelmed or stuck at a crossroads by the accelerating change around us. But it never ceases to amaze me how we can spark new transitions to reinvent ourselves and thrive when we reconnect with our authentic selves.

This is what drives me in my work with my clients: a deep passion for helping others access their incredible inner resources and transition to build extraordinary lives and businesses.

My experience

I am originally from Milton Keynes, UK, and studied for four years at Imperial College London, where I pursued a degree in biology followed by a master's in healthcare management.

Professionally, I have over 10 years of experience working in technology and artificial intelligence (AI) at Deloitte, Faculty AI, and other startups. My work has taken me across the world, from the UK to Germany, India, Singapore, the UAE, and the US, leading teams to implement cutting-edge solutions to improve public and health services. My clients have ranged from the national governments to the NHS, US insurers, legal startups, manufacturing giants, and charities.

Samie on a journey to discovering his life path as a coach and mentor

My transition to mindset coaching and mentoring started 6 years into my career when I experienced burnout and realised I was at a crossroads of not knowing what direction I wanted to take my life in. Whilst this was a difficult period I don’t believe any situation is inherently good or bad; it is how you respond to it that matters. I knew I needed help and sought out therapy and then coaching, which helped me reinvent myself and also revealed a path to helping others.

Following therapy and my use of a coach, I noticed more and more that the most joyful and fulfilling moments of my day came from mentoring and coaching others. Witnessing the transformative power of simply being heard and asking the right questions to help others start their own transitions, was so rewarding and at times more impactful than other work on my plate.

What grounds me

You are the happiness that you seek

Rupert Spira
"You are not your next thought"

Sam Harris
"We suffer more in imagination than in reality"

Seneca
"One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again"

Abraham Maslow
Momento Mori

Remember Your Death

In early 2023, I embraced the opportunity of another moment of transition to fully dedicate myself to what I love. I completed the Co-Active Coach certification programme and started Vida Change. Since then, I've been guiding and supporting impact-driven professionals and Next Gens who feel stuck and unsure of where to step forward in their personal transitions.

However, I don’t just talk the talk. Alongside coaching, I am myself an impact-driven Next Gen, working in my family’s scientific publishing company to modernise our technology and develop our strategy for the AI world. So, believe me when I say, I relate to many of the challenges you face!

In my spare time, I am a lover of the outdoors and a keen hiker, skier, surfer, and yogi. I am a lifelong learner, reading as much as I can on topics from non-duality and stoicism to current affairs and self-development, and as much science fiction as I can! Finally, I am incredibly curious about new cultures and love to travel, including learning Portuguese.